Editorial Comment

The importance of define and measure

July/August 2010

Goodbye and good riddance

Early in the formative period of this magazine, it became apparent that the green industry, still in its infancy, is in the throes of defining and measuring itself. Survey respondents requested that we sort fact from fiction; weed out the greenwashed from the truly green.

The end of the Throwaway Society

May/June 2010

Goodbye and good riddance

When The Throwaway Society was born, a whole new perspective on the value of durable goods was born with it. Why manufacture a durable product when your competitors could make shoddy ones that sold just as readily? Today, ecosavvy manufacturers are reducing, reusing, recycling waste—effectively and profitably.

Greening North America, one manufacturer at a time.

January/February 2010

Making the good stuff even better, cleaner

In the course of publishing six manufacturing trade magazines, e-newsletters, and Web sites (www.thefabricator.com and www.greenmanufacturer.net), we at FMA Communications (FMAC) have learned that our most critical communication skill is listening.

Hey! It's the maid's day off

March/April 2010

Earth Day Cleanup

Sustainability really is about practicing the fundamental lessons of responsibility that most of us learned growing up. About the same time his daughter, Emily, was born, manufacturer Paul Rak viewed Al Gore's documentary, An Inconvenient Truth. He was impacted by the film and sufficiently convinced that he should do his part to lessen the planet's greenhouse gases — or at least not be a contributor of them.