WebCasts

Selling Green without Greenwash:
Marketing green products while staying out of legal jeopardy

Webinar:
August 11, 2011
10 - 11:30 a.m. CT

Greenwashing, a blend of "green" and "whitewash", is a term describing the misleading use of green marketing in order to promote that a company is environmentally friendly. The webinar series of the Green Manufacturer Network has previously covered that sustainable manufacturing practices can improve your bottom line by reducing operational expenses, but this 90-minute webinar will teach you how to leverage your green efforts and position yourself in the marketplace to gain a competitive advantage.

Agenda

Overview of FTC green guide requirements
Avoiding the seven sins of greenwashing
Current legal battles
Effective green marketing strategies
Q&A

About the Presenter

Scot Case,Director, Markets Development, UL Environment, Inc.

Scot Case is an internationally recognized expert with more than 17 years of professional experience in sustainable business strategy development, responsible purchasing, green supply chains, and environmental marketing. As Director of Markets Development for UL Environment, Scot helps connect retailers and consumers seeking environmentally and socially responsible products with the manufacturers supplying them.

Scot was recently part of an Emmy-award winning green purchasing video. He has testified before the U.S. Congress on green marketing issues. He has consulted with a variety of organizations around the world including the White House Office of the Federal Environmental Executive; Wal-Mart and its suppliers; the World Bank; the U.S. Environmental Protection Agency; the Japanese Green Purchasing Network; government agencies in the Philippines, New Zealand, and Australia; the National Institute of Governmental Purchasers; National Association of State Purchasing Officials; and dozens of U.S. Federal agencies and state and local governments.